![]() ![]() Countdown timers capitalize on this tendency and create a sense of urgency for shoppers. As explained earlier, limited resources and scarcity can drive consumer spending. Timers are reliable and push shoppers into making impulsive decisions that benefit your store. Now that you understand countdown timers and the psychology of counting down to something, we’ll explain their benefits and how you can use them on your website. Source: POWR 3 Ways Countdown Timers Benefit Your Business Timers are great because they are not vague, like statements such as “limited time offer.” Similarly, inventory warnings with a timer can also help increase conversions. You can establish substantial available resources by accurately accounting for your inventory. Thinking of creative twists on the countdown timer can help leverage the natural psychology of shoppers. This ticker essentially “counts down” to when all of the available stays in the area become unavailable, thus creating the sense of urgency described by Tang. Tang of UCLA’s Anderson School of Management corroborates the psychology of scarcity. “ A seller could display a countdown clock showing the hours and minutes until the sale ends to nudge shoppers to buy right away,” said Tang.Īccording to research, countdown timers work to intensify time urgency, and this mechanism increases sales rates.Ī great twist on a building scarcity theme is a counter that displays the percentage of stays available on. Timers help highlight both of these things because they emphasize the scarcity of items and build a consumer’s fear of missing out (sometimes called FOMO). The way it works is simple - people tend to fear missing out and view scarce items as more valuable. Consider using POWR Apps to help boost sales on your website. One effective countdown timer that can boost revenue is simply indicating how much time remains for next-day delivery (creating time urgency).īy highlighting the time available for 2-day shipping, this countdown timer can encourage shoppers to make purchases to get their product sooner.Īdding a timer to your webpage costs next to nothing, but any sale you gain from this technique can lead to significant increases in revenue, making timers essential for any eCommerce business to use. Additionally, they also don’t need to be tied to a sale. Countdown Timers: The Psychology of Making Them WorkĪdding countdown timers increases business revenue, and they are simple to implement. Finally, countdown timers also help drum up interest in promotions and build curiosity. Today, many websites use countdown timers on checkout pages too.īesides the sense of urgency, countdown timers also provide helpful information, like when a promotion will end. In eCommerce, you’ll find these timers on landing pages, showing the time until a promotion launches. The most important use of a countdown timer is cultivating a sense of urgency for consumers. Countdown timers frequently display a count toward the end or beginning of an offer or special event. What Is a Countdown Timer?Ĭountdown timers are virtual clocks that count down from a date or number. ![]() By the end, you will understand how countdown timers can benefit your website. This article will explain countdown timers, how to use them, and when to best utilize them. No matter how you use them, countdown timers have some well-researched psychological principles. You can use them in various ways, by counting down to a specific event, counting up to an event, or even letting shoppers know the time left to receive free shipping on an item.īy creating a sense of urgency, countdown timers can make consumers complete a purchase. Countdown timers are often used on eCommerce websites to help drive sales.
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